SipnSave was launched in South Australia in 1979 and has gone on to become one of the state’s largest independent packaged liquor groups.

SipnSave has been part of LMG's national footprint since 2005. Today, it enjoys the largest market share of any independent brand in Australia with over 100 outlets throughout South Australia, Broken Hill and Alice Springs. An additional 140 outlets in South Australia are represented by the LMG banner, Bargains - a buying group that caters for the needs of smaller country hotels.

Members of SipnSave benefit from LMG’s targeted multi media advertising and promotion programs designed to reflect the specific needs of the members region be that city or country.

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