- Loyalty Shopper only pricing (Public Loyalty) – Limited number of products in each promotion (3-5 per category) which are advertised through marketing (catalogues, etc.), instore POS tickets, electronic direct mail (EDM), app and websites;
- Loyalty Shopper everyday offers (Private Loyalty) – offers which are specific to a Loyalty member and communicated to them individually through EDM or their app;
- Loyalty Shopper personalised offers – personalised rewards, exclusive offers, trial offers or frequent purchasing benefits which are available to individual loyalty members for redemption instore or online.
- Loyalty Shopper birthday gifts and more – rewards for loyalty shoppers and seasonal promotions which can be redeemed instore or online;
- Loyalty Shopper exclusive competitions – competitions which are exclusive to loyalty shoppers, along with more simplified competition entry mechanics;