LMG loyalty is designed to enhance price perception for customers through the option of becoming a Loyalty customer, while managing margins through price support for Loyalty offers and category management across other promotions.
LMG member margins through POS may be impacted through loyalty discounts which are reimbursed, similar to scan rebate. LMG will manage discount loading to manage this impact with a balance of off-invoice and reimbursed (scan) discounts.
